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・ Productivity paradox
・ Productivity software
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・ Productora de Software
・ Productores de Música de España
・ Productos Mendoza
・ Product Placement (album)
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・ Product proliferation
・ Product quality risk in supply chain
・ Product Recall
・ Product recall
・ Product Red
・ Product requirements document
・ Product rule
Product sabotage
・ Product sample
・ Product software implementation method
・ Product state
・ Product stewardship
・ Product strategy
・ Product structure modeling
・ Product support
・ Product Support Services
・ Product Support Solutions
・ Product teardown
・ Product term
・ Product testing
・ Product topology
・ Product transfer security


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Product sabotage : ウィキペディア英語版
Product sabotage

In marketing and retail, product sabotage is a practice used to encourage the customer to purchase a more profitable product or service as opposed to cheaper alternatives. It is also the practice where a company attempts to aim different prices at different types of customer. There are several methods used in achieving this:
==Cheap packaging==
This method is commonly used in supermarkets, where the cheapest products are packaged in cheap and basic packaging. These products are normally displayed alongside the more attractively packaged and expensive items, in an attempt to persuade customers to buy the more expensive alternative instead.
For example, the Tesco supermarket chain sells a "value" range of products in garish (red, blue, and white) packaging to make them appear unappealing and inferior to their regular brand.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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