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Product sabotage : ウィキペディア英語版 | Product sabotage
In marketing and retail, product sabotage is a practice used to encourage the customer to purchase a more profitable product or service as opposed to cheaper alternatives. It is also the practice where a company attempts to aim different prices at different types of customer. There are several methods used in achieving this: ==Cheap packaging== This method is commonly used in supermarkets, where the cheapest products are packaged in cheap and basic packaging. These products are normally displayed alongside the more attractively packaged and expensive items, in an attempt to persuade customers to buy the more expensive alternative instead. For example, the Tesco supermarket chain sells a "value" range of products in garish (red, blue, and white) packaging to make them appear unappealing and inferior to their regular brand.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Product sabotage」の詳細全文を読む
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